I'm currently obsessed with Acronym apparel and accessories. I'm just blown away when apparel, or any item for that matter, is crafted for superb functionality while simultaneously maintaining a high degree of aesthetic value (shoutout to Steve Jobs). Not to mention that you'll look like a bad ass ninja rockin' Acronym gear. Enough chatter, see what I mean in these demos:
Peep that disengage strap at 0:07. No need to fiddle with readjusting the straps anymore.
One of the newer models that enable you to sling your jacket. Not only that, the outer shell is made of Goretex, a material that fully repels water.
One of their original models. Featured here are inner sleeve pockets (hence the easy access to the cell), the ability to sling, iPod earbud magnets near the neck, and easy tear-off access.
ACRONYM® was founded in 1994 by Michaela Sachenbacher and Errolson Hugh as an independent design agency with a focus on the unification of style and technology in apparel. Acronym has been instrumental in the emergence of a new generation of technical apparel products and users. Projects such as the Analog MD Clone jacket (one of TIME magazine's 'Coolest Inventions of 2002') and collaborations with companies including KHS Tactical Equipment Germany (equipment manufacturers for the German Special Forces), and W.L. Gore and Associates (the inventors of Gore-Tex) demonstrate Acronym's capability in both advanced styling and functionality.
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